Xicheng Gao — marketing strategist
Building communities and content for brands going global.
MSc Strategic Marketing at Imperial College London. Field experience in gaming, with interests across DTC, lifestyle, and cross-cultural campaigns.
Featured Work
Archosaur Games · Dragon Raja
Overseas marketing and community ops internship — built community programs from end to end across EU/NA and SEA markets.
· UGC campaign · 13K+ organic shares
· Discord community · +2K members · +50% engagement
· KOC roster · +50 creators · +30% expansion
Featured Project
ProjectCross-Platform Community Intelligence
AI Workflow · Marketing Intelligence
A Coze-based workflow that turns YouTube comments and community discussions into structured cross-platform competitor reports. Built around a recurring gap in marketing work: official content reactions and deeper user concerns rarely live on the same platform.
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